Conferences have long been a staple of the tech world, offering a place for companies to showcase their solutions, network with industry peers, and generate valuable marketing leads. However, in recent times, the landscape of conferences has been undergoing a significant transformation. Budget constraints have led to a decline in attendance at these events, causing a ripple effect that is impacting a generation of marketing leads.
This article delves into the consequences of reduced traffic at conferences due to budget cuts and what you can do to generate alternative leads for your team