In this guide, we’ll highlight the key areas where a data management program can help improve both the top line and the bottom line Data management allows you to create multi-dimensional segmentations of your database to power personalization engines, such as:
- Role segments like job function and job level, so you can serve up buyer-persona specific contents to your website visitors
- Personal segments like age range, income level, and educational level, so you can offer the appropriate product that will interest the consumer most
- Firmographic segments like number of employees, annual revenue, and size of vehicle fleet, so you can highlight the most relevant challenges you can solve for the prospect