Joyride – Immersive Car Experiences.
Self-driving cars, windshields with interactive displays – the future we once imagined has arrived.
As immersive technologies become ever more advanced, OEMs are faced with many questions; how can we enrich our in-car experience? And what will differentiate car brands once driving is no longer a part of it? We sat down with Heiko Hüttel, Former Senior Director Automotive and Tech Lead Microsoft, and Vitaly Ponomarev, Founder & CEO WayRay, who are leaders in holographic augmented reality, to talk about the key challenges and opportunities for OEMs.
In this exclusive video session, we discuss the following topics:
- Content driven business models and partnerships.
- Immersive AR ‘work and play’ experiences.
- Owning the in-car ecosystem.