As consumers and customers, we are accustomed to easy, intuitive, and superfast transactions driven by data. Therefore, businesses have the various challenges of managing and mining the data they produce and use, but also ensuring that their digital experience is 100% reliable for their customers — so the chain of trust is never broken. In this new eBook learn how companies like Volvo Car BeLux, Southampton Football Club, Hendrix Genetics and others tackle those challenges with Cloud Data Management.