Retail Planning is a critical data-driven process implemented to meet consumer demand and maximize ROI by delivering the right product to the right channel at the optimal price, all the while, reducing the need for discounting and maximizing product margins.
Retail planning teams develop detailed and actionable plans to optimize selling, inventory, product mix and pricing. In industries with a high product refresh rate, complex product assortments and/or a high number of SKUs, such as fashion, consumer goods, outdoor and luxury, retail planning teams need to constantly adjust plans in response to the latest data.