The Connected Financial Services Report
For the Connected Financial Services Report, Salesforce surveyed 6,058 financial service institution (FSI) customers worldwide to discover:
- Why customers switch financial services institutions
- What customers look for in a great digital experience
- Evolving sentiments on artificial intelligence, cryptocurrency, and consumer brands entering the financial space
Due to rounding, not all percentage totals in this report add up to 100%. All comparison calculations are from total numbers (not rounded numbers).
Data in this report is from a double-anonymous survey conducted from March 7, 2023, through April 12, 2023. Respondents represent 12 countries across five continents. All respondents are third-party panelists. For survey demographics.