For an organization to be successful in this new digital economy, it must be data-driven and have a good data culture, meaning it requires technology and people that can manage and understand data from capture to consumption. According to the online Merriam–Webster dictionary, data is defined as “factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation.” But without intelligence, data is just data. The future of intelligence is informed by data intelligence, where data-native workers and machines can synthesize information, improve their capacity to learn, and automate insights at scale.