In fact, according to Pew research, the population of millennials (ages 19-35) has surpassed that of the boomers (ages 52-70) to become the largest demographic in the US. And millennial communication preferences almost exclusively involve the use of a smartphone or tablet as their channels of choice.As a result, digital media is rapidly becoming the primary platform to reach your audience, solicit donations, sell merchandise and grow your member, donor and volunteer base. Providing an environment where your constituents can easily interact with you AND each other is more important than ever.
Amplify Word-Of-Mouth Engagement With Online Community
