Few ideas have captured the imagination of business leaders as much as digital transformation, or the reinvention of processes, customer interactions and transactions around digital tools.
The concept gained momentum in recent years atop the success and soaring valuations of “born on the web” companies like Amazon, Google, Netflix and Uber. By the spring of 2019, 91% of organizations had adopted, or were planning to adopt, a “digital-first” business strategy, according to International Data Group Research, with the principal drivers being to improve customer experience, streamline processes through automation and drive new revenue.
Why all accounts interest accelerated during the COVID-19 pandemic as cloud computing, e-commerce and virtual teams have become the only options for conducting business. As Microsoft CEO Satya Nadella recently put it, “We’ve seen two years’ worth of digital transformation in two months.”