As an association, it’s imperative to communicate with your members in order to ensure retention and cement loyalty. When tracking constituent information, behavior and transactions across all of your channels of engagement, virtual presentations can play a key role in engaging and retaining your members.By connecting with your members online, you allow for flexibility and convenience on their end and a minimized cost on yours. But not all virtual presentations are created equal. In order to successfully connect with your members and create a better member experience, the presentation needs to be clear, engaging and informative. Here are some best practices when it comes to presenting to your members online.