Date: 12 October 2022
Time: 07:00 UTC and 15:00 UTC
Duration: 90 minutes
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Summary
Prepare for an immersive future with #NoBoundaries
The metaverse. Is it a place in virtual reality? Is it a new economy? Is it a new technology? With so much talk, it can be hard to pin down what it is exactly. Yet early versions of the metaverse have been creeping into our lives for years – such as virtual spaces like Second Life, multiplayer online games like Fortnite, and mobile AR games like Pokémon GO. And our physical and digital realities are continuing to fuse each day. This means today, tomorrow or a decade ahead, there’s heaps of potential to enhance consumer experiences, improve productivity at work and transform collaboration with #NoBoundaries.
Together, let’s make sense of the metaverse.
Moderator: Amber Mac
Host: Nishant Batra, Chief Strategy and Technology Officer, Nokia
Topics covered
Lessons from the first famous metaverse
Philip Rosedale, Inventor, entrepreneur and founder of High Fidelity and Second Life
Second Life is sometimes described as the first metaverse, although its founder, Philip Rosedale says its genesis was “just as a place where you could build things” in a virtual environment. Fast forward 20 years and many of its most loved qualities – like freedom to roam the world, interact with others, build content, and join a thriving online economy – sound extremely familiar. Join Philip Rosedale as he talks about the evolution of the metaverse and shares lessons from his own journey with Second Life and why people must come before brands.
Gen Z, pop culture and the metaverse
Gen Z is the first digitally native and truly global generation. They already access the whole world via their devices, uncovering an international melting pot of culture. And whether they realize it or not, their behaviors and attitudes are beginning to shape the early metaverse and will significantly influence its development. Insights from our expert panel expose how this generation is impacting the future.
Panelists:
- Emma Chiu, Global Director, Wunderman Thompson
- Stephen Johnson, Head of Qualitative Research, Ipsos Media
- Lauren deLisa Coleman, Power trends analyst, author, speaker, and entrepreneur
New ways of working in the industrial and enterprise metaverse
From product design to training, technologies like digital twins, VR, AR and AI are already combining to change the way we work. This is the dawn of the industrial and enterprise metaverse and has the potential to deliver tangible productivity and cost improvements across the board. Hear from our panel of experts about practical use cases and what the metaverse will really mean for business.
Panelists:
- Philip Rosedale, Inventor, entrepreneur and founder of High Fidelity and Second Life
- Simon Crownshaw, Worldwide Strategy Director, Media and Entertainment, Microsoft
- Philipp Landgraf, Head of Technology, Holo-light
- Gilberto Serra, Head of Digitalization, Nokia People Services