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Performance automatisieren mit Marketing Automatisierung

Performance automatisieren mit Marketing Automatisierung

Adobe
Published by: Research Desk Released: Apr 01, 2020

Marketing-Automatisierung ist für Marketing-Teams mittlerweile unverzichtbar. Mit einer Plattform zur Optimierung, Automatisierung und Messung von Marketing-Aufgaben sind Marketer, die Software zur Marketing-Automatisierung nutzen, in der Regel erfolgreicher als Marketer, die dies nicht tun.

Emailmonday zufolge setzen derzeit 51 Prozent der Unternehmen Marketing-Automatisierung ein. Über die Hälfte der B2B-Unternehmen plant die Einführung dieser Technologie. Nach Untersuchungen von Spotler sind 64 Prozent der E-Commerce-Marketer der Meinung, dass Marketing-Automatisierung zu mehr Absatz führt.

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