The value of experiences is increasing. Consumer behavior has fundamentally changed, becoming progressively digital and mobile-centric. Unsurprisingly, technology and content have taken center stage and are fundamental to how brands connect and enhance the customer experience. Simply using historical data to make decisions about new digital experiences has diminishing returns in a world where customer expectations and behaviors are changing more rapidly. Brands must build and deploy experiences that are forward-thinking and differentiated and can directly drive improvements in measurable business objectives, customer loyalty, and conversion.
The What and How of Digital Competitiveness
