As their customer bases and sales increased in the double digits during the pandemic, many online alcohol merchants found themselves burdened by their basic technology solutions, most of which are siloed and unable to “talk” to one another.
A chain of liquor stores that had to make a quick pivot to ecommerce in 2020, for example, may have been forced to quickly set up a Shopify ecommerce storefront and then use an existing QuickBooks accounting system to manage its online sales.
Unable to produce reports, maintain operational visibility, or even close out their month-end financials without the use of spreadsheets for transferring data between these disparate systems, companies in fast-growth mode struggled to keep up.