Founded in 1882, Dow Jones began as a niche news agency and has since become a worldwide news and information source that encapsulates multiple brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s MarketWatch and Financial News. Investors use Dow Jones to learn about what’s happening in financial markets throughout the world. The company’s mission, according to Shaown Nandi, Chief Information Officer is “to provide innovative technology, advanced data feeds, integrated solutions, expert research, and customizable apps and delivery systems to bring the information that matters the most to customers when and where they need it”. The diverse portfolio of brands within Dow Jones present different customer needs, content generation, and approaches to business. The Wall Street Journal is Dow Jones’ flagship publication, with over one million digital subscribers. Factiva, a business information and research tool, ingests over 50,000 articles daily from over 33,000 information sources. It then takes the data it has analyzed and pushes it out to banks, consulting firms, and traders to make informed decision on the financial market.