The SaaS landscape continues to evolve with the rapid adoption of embedded finance products that will alter the competitive landscape. SaaS 3.0 represents a move from the relentless focus on growing the subscription base to a platform approach with multiple revenue streams, contextual offers, and seamless user experience.
In the 2023 Embedded Finance Survey Report, 98% of respondents plan to launch or improve an embedded finance product in the next 12 months. Download now to find out why the majority of participants are making this a top priority over the next 12 months (we’ll give you a couple hints):
- Seamless UX
- On average a 40% increase in revenue per embedded finance product