Consumers have evolved and are now more informed than ever. This shift has pushed companies to make and sell products that suit buyers’ lifestyles and the latest trends. Recently, sustainability has become one of the areas that has caught the consumers’ eye. Studies have shown that 90% of consumers in the Asia-Pacific region are willing to pay a premium for sustainable products. Meanwhile, 51% of consumers in the area ranked ‘good for the planet’ as one of their top 3 criteria when making purchasing decisions.
Leading companies have taken notice and started to embrace sustainability in every aspect of their business from manufacturing and packaging to shipping. In fact, there is an opportunity to move beyond applying sustainability solely as a buzzword and reap the genuine business benefits it has to offer. Data and research have shown that applying sustainable practices to a business and its value chain provides advantages that far outweigh its costs.
In latest blue paper, we uncover the obvious benefits sustainability has to offer for the environment as well as the positive impact it can have on a company.
Here’s a preview to what you can find in this edition:
- Embracing sustainability as more than just a buzzword: Adding value and improving bottom lines through sustainable practices
- The benefits (of sustainability) are within your reach: Reasons to care about sustainability and why it makes sense for your business
- Sustainability is difficult, yet attainable: The reality of executing sustainable practices and its barriers for the Asia-Pacific region
- How tech is powering sustainability: New technology’s role in helping businesses meet economic, social and environmental goals