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Getting Started in Advocacy

getting started in advocacy

Published By: Research Desk Released: Dec 06, 2021

A step-by-step approach to building and launching successful digital grassroots advocacy There’s no doubt that launching a program for the first time can be daunting, especially when expectations...

An Advocacy- Driven Approach to Email

an advocacy- driven approach to email

Published By: Research Desk Released: Dec 06, 2021

How to Increase Performance, Boost Metrics, & Maximize Your Program’s Impact Call it an advocacy-driven approach to email: The idea that a strong email program goes beyond list size to includ...

Validating an Advocacy Program: Showing Your Value & ROI to Leadership

validating an advocacy program: showing your value & roi to leadership

Published By: Research Desk Released: Dec 06, 2021

How Association Public Affairs Teams Can Explain Their Work, Report Progress, & Demonstrate ROI Indeed, the work of an association’s public affairs team can help the entire organization. It c...

The Transformative Power of Text Messaging

the transformative power of text messaging

Published By: Research Desk Released: Dec 06, 2021

How text messaging can modernize your advocacy program, boost your metrics and make almost any campaign more effective “For most advocacy programs, text messaging is the most potent weapon availa...

The Case for Legislative Tracking Software

the case for legislative tracking software

Published By: Research Desk Released: Dec 06, 2021

To do the job right, your team needs professional tools. Imagine for a moment that you are a government affairs professional charged with tracking legislation. You were promoted into the position a...

How Government Relations Advances DEI Goals

how government relations advances dei goals

Published By: Research Desk Released: Dec 06, 2021

Here’s a number that every government relations professional should take to heart: two out of three companies, associations and other organizations now have a formal, organization-wide plan to addre...

Corporate Activism is Mainstream

corporate activism is mainstream

Published By: Research Desk Released: Dec 06, 2021

A decade ago, smart companies avoided taking a position on social issues, and it was no mystery why. Topics like immigration, race relations or LGBTQ rights were divisive, splitting Democrats and Repu...

Building an Employee Grassroots Program

building an employee grassroots program

Published By: Research Desk Released: Dec 06, 2021

Civic Engagement in a Digital World There was a time when companies of all kinds looked at elections with skepticism, and it was no mystery why. Political activity was considered risky. To get ac...

Top Five Global Retailer Case Study

top five global retailer case study

Published By: Research Desk Released: Dec 06, 2021

Easy installation and integration, extensibility and unparalleled accuracy against the most sophisticated attacks convinced the retailer to adopt PerimeterX as its bot defense platform to safeguard m...

The Three Customer Service Megatrends In 2021: Post-Pandemic Customer Service Excellence

the three customer service megatrends in 2021: post-pandemic customer service excellence

Published By: Research Desk Released: Dec 02, 2021

The COVID-19 pandemic shed light on the need for contact center modernization to provide seamless customer experiences and to eliminate repetitive tasks. This crisis also revealed the important role o...

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