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Complete Guide to Crisis Communications

complete guide to crisis communications

Published By: Research Desk Released: Dec 03, 2020

Today's world is markedly different than just 10 years ago. Hyper-connected digitally-enabled consumers can communicate with each other primarily via smartphones, share a variety of content online and...

Bot Friday: Threats to E-Commerce and How to Stop Them

bot friday: threats to e-commerce and how to stop them

Published By: Research Desk Released: Dec 02, 2020

How might bots turn Holiday Shopping 2020 into a #BotFriday disaster? Marketers could be wasting on average $7M per year on fraudulent paid media interactions. This year's holiday shopping season has ...

Next-Level Video Marketing

next-level video marketing

Published By: Research Desk Released: Nov 30, 2020

Developing video campaigns to engage key prospects at every stage of their journey Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers ...

7 Ways to Supercharge Your Supply Chain

7 ways to supercharge your supply chain

Published By: Research Desk Released: Nov 28, 2020

As a supply chain professional, your success is measured by your ability to efficiently deliver your product or service to the customer. Your ERP may leave you with poor visibility into your supply ch...

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

experience essentials: orchestrate, measure, and master cross-channel success

Published By: Research Desk Released: Nov 23, 2020

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns ...

Building Better Experiences (And Bigger Profits)

building better experiences (and bigger profits)

Published By: Research Desk Released: Nov 23, 2020

Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive customer experiences are the future of B2B sales. View the gui...

Best Practices in Content Management: IT Edition

best practices in content management: it edition

Published By: Research Desk Released: Nov 23, 2020

Delivering amazing experiences takes the expertise of both marketing and IT. So your content management system should fit the needs of both. We’ve asked brands of all sizes, including Raiffeisen, Co...

Jumpstart Your Revenue Growth

jumpstart your revenue growth

Published By: Research Desk Released: Nov 23, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

6 Ways CRM Data Impedes Sales and What You Can Do About It

6 ways crm data impedes sales and what you can do about it

Published By: Research Desk Released: Nov 17, 2020

Sales teams need data they can trust. But ensuring they have access to CRM data that’s accurate requires knowledge first and action second. In this special report, you’ll discover the types of dat...

The Rise of Marketing Automation as a Service

the rise of marketing automation as a service

Published By: Research Desk Released: Nov 17, 2020

In this white paper, we will examine Marketing Automation as a Service, why marketing automation is so valuable to organizations, the costs, and complexities of marketing automation, and finally how M...

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