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4 best practices fueling brand to demand in b2b

Published By: Research Desk Released: Aug 18, 2020

While brand efforts and demand efforts are often handled by separate internal teams that operate in silos within any given business-to-business company, they are interconnected in the customer’s exp...

Plan to Win: Achieving Business Agility in the Age of Urgency

plan to win: achieving business agility in the age of urgency

Published By: Research Desk Released: Aug 14, 2020

Not just another eBook. Learn how leaders make better decisions, faster. Join leaders from nonprofits, manufacturing, insurance, SaaS, higher education, and other sectors who have leveraged acti...

Flexing Your ABS: The Ultimate Guide to Account-Based Sales

flexing your abs: the ultimate guide to account-based sales

Published By: Research Desk Released: Aug 12, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

It’s Not Who You Are: It’s What You Do, From Roles to Workflows

it’s not who you are: it’s what you do, from roles to workflows

Published By: Research Desk Released: Aug 12, 2020

In this new work-from-home environment, it’s more important than ever that sales teams are as efficient as possible, and this means leveraging workflows: a standardized and repeatable pattern of act...

The Essential Guide to Social (Distance) Selling on LinkedIn

the essential guide to social (distance) selling on linkedin

Published By: Research Desk Released: Aug 12, 2020

LinkedIn is the largest social networking platform for business professionals and is a great way to continue connecting with folks before a meeting or after an in-person event. But when in-person netw...

Transforming Your Sales Teams for Success: Elevating Your People, Processes, and Technology

transforming your sales teams for success: elevating your people, processes, and technolog...

Published By: Research Desk Released: Aug 12, 2020

Technology is king in today’s business to business (B2B) world. For sales organizations, finding the right technology to support your teams may mean the difference between generating pipeline and go...

Transform policyholder engagement with MuleSoft, Salesforce and Guidewire

transform policyholder engagement with mulesoft, salesforce and guidewire

Published By: Research Desk Released: Aug 06, 2020

In order to gain and retain new customers, insurance companies are investing in modernizing policyholder experiences. Leading firms have done so by implementing leading insurance platforms like Gu...

Project Nightingale: A revolution in retail IT

project nightingale: a revolution in retail it

Published By: Research Desk Released: Aug 05, 2020

Project Nightingale: A revolution in retail IT. The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retail...

Building the connected retail experience

building the connected retail experience

Published By: Research Desk Released: Aug 05, 2020

From transactions to relationships. “Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the con...

Modernize for CX with Red Hat

modernize for cx with red hat

Published By: Research Desk Released: Jul 30, 2020

Businesses seek to benefit from every customer interaction with a real-time personalized experience acrosstheir marketing, customer servicing, fraud, and business operations teams. At the heart of the...

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