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Mind the Data Gap: 2019 Data-Driven Marketing & Advertising Outlook

mind the data gap: 2019 data-driven marketing & advertising outlook

Published By: Research Desk Released: Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upend...

The 6th Annual B2B Marketing Data Report: Is Data Driving or Derailing Your Sales & Marketing Strategy?

the 6th annual b2b marketing data report: is data driving or derailing your sales & m...

Published By: Research Desk Released: Jun 17, 2019

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professi...

How to Enable a Culture of Innovation in your Organisation

how to enable a culture of innovation in your organisation

Published By: Research Desk Released: Jun 11, 2019

The results presented in this report are based on a mobile-only, 23-question global survey conducted through November 2018. This survey targeted 5,488 Manager, Director, Vice President or C-Level exec...

Eliminate business service outages by moving to service-aware IT operations

eliminate business service outages by moving to service-aware it operations

Published By: Research Desk Released: Jun 11, 2019

A single outage can be the thread that causes business services to unravel. Can you quickly identify the root cause of an outage and its impact on your business? See how ServiceNow helps customers sea...

Marketing Automation is more than software

marketing automation is more than software

Published By: Research Desk Released: Jun 04, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing a...

Path to Personalization: The 9 keys to driving stronger relationships—one customer at a time

path to personalization: the 9 keys to driving stronger relationships—one customer at a ...

Published By: Research Desk Released: May 31, 2019

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. A...

Personality Matters – 4 Ways To Improve Business Outcomes In The Contact Center

personality matters – 4 ways to improve business outcomes in the contact center

Published By: Research Desk Released: May 30, 2019

In the experience economy, every interaction with your customers matters. Do you have technology in place to connect customers with employees in a way that improves every experience? Are you ready to ...

5 Things To Consider Before You Invest In Predictive Behavioral Routing Drive Success For Business Around The World.

5 things to consider before you invest in predictive behavioral routing drive success for ...

Published By: Research Desk Released: May 30, 2019

Instead of looking to do more with less – a traditional cost-saving tactic within enterprise contact centers – successful leads are doing more with more to achieve desired business results. By ...

Four Ways To Win Over Any Customer Creating Great Connections With The Power Of Personality

four ways to win over any customer creating great connections with the power of personalit...

Published By: Research Desk Released: May 30, 2019

When you know your customer’s personality you’ve got power. NASA-proven research shows that the most consistent and reliable way people communicate their personality is through language. Our...

A 3-Step Approach for Shifting Your Contact Center into High Gear

a 3-step approach for shifting your contact center into high gear

Published By: Research Desk Released: May 30, 2019

The latest research from Forrester’s U.S Customer Experience Index 2017, indicates that customer experience is suffering. While contact centers are hugely valuable components of any organization,...

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