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Customer Identity a Key Element of Creating Exceptional Digital Experiences

customer identity a key element of creating exceptional digital experiences

Published By: Research Desk Released: May 20, 2022

Growing consumer appetites for secure, frictionless digital engagements means that delivering on these expectations has become mission-critical for organizations of all sizes and industries. As organizations become more digitally advanced,…

CIAM For Dummies

ciam for dummies

Published By: Research Desk Released: May 20, 2022

You’ve no doubt used customer identity and access management (CIAM) in your personal life as a customer of other businesses — whether you realized it or not. Perhaps you’ve logged…

CIAM Buyer’s Guide

ciam buyer’s guide

Published By: Research Desk Released: May 20, 2022

Having an online presence should be good for business. Online, you can learn more about your customers throughout their entire customer journeys, which helps you understand how best to communicate…

How to Go Passwordless with Okta

how to go passwordless with okta

Published By: Research Desk Released: May 20, 2022

Leaving passwords behind is an important step towards better security and identity access management (IAM), and it’s equally important to strengthen authentication by taking into account the context of every…

Businesses at Work 2022: Key Takeaways for Security

businesses at work 2022: key takeaways for security

Published By: Research Desk Released: May 20, 2022

Okta’s Business at Work report takes a look at the apps and tools Okta’s 14,000 customers are deploying within the Okta Integration Network. The goal? To understand how today’s teams…

How to Measure Consumer Attention

how to measure consumer attention

Published By: Research Desk Released: Apr 11, 2022

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks for a successful campaign, best practices…

Measurement Innovation

measurement innovation

Published By: Research Desk Released: Apr 11, 2022

Measuring consumer attention is critical to strengthening the performance of your digital media, as attention signals provide clarity into a myriad of ways consumers receive your brand message. But not…

Protect Your Ad Spend From Invalid Traffic

protect your ad spend from invalid traffic

Published By: Research Desk Released: Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw. While the growth and sophistication…

brand safety, suitability, and responsible media

Published By: Research Desk Released: Apr 11, 2022

Learn how these three principles—brand safety, suitability, and responsible media—fortify one another to build true advertising confidence. By taking an integrated approach to brand safety, you can amplify your brand's…

Beyond Ad Verification

beyond ad verification

Published By: Research Desk Released: Apr 11, 2022

Confidence that advertisers got what they paid for builds trust in the digital media ecosystem and lays the proper groundwork for any campaign. However, the industry has reached an inflection…

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