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Advertising & Marketing 101 How to Get Started

advertising & marketing 101 how to get started

Published By: Research Desk Released: Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It�...

Power of Two Television + Digital = Powerful ROI

power of two television + digital = powerful roi

Published By: Research Desk Released: Nov 20, 2019

“TV or digital?” It’s no longer an either/or decision for business owners. In fact, choosing just one will limit your campaign’s effectiveness. Let’s answer a few common questions from your ...

Understanding Audience-Based Buying

understanding audience-based buying

Published By: Research Desk Released: Nov 20, 2019

Three quotes, from three advertising industry leaders, all sharing a single conclusion. Audience-based buying is IT, and now’s the time to get on board, no matter what industry they're in. Audien...

Get Ahead in 2020 By Booking Your Advertising Now

get ahead in 2020 by booking your advertising now

Published By: Research Desk Released: Nov 20, 2019

TV will truly be the tie that binds in 2020—whenever and wherever viewers want, on their device of choice. From small towns to big cities, Americans will share the experience of global sporting e...

TV Advertising 101

tv advertising 101

Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot. And there a...

3 Keys For Consistent Marketing in 2020

3 keys for consistent marketing in 2020

Published By: Research Desk Released: Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...

Operationalizing the Data Lake Building and Extracting Value from Data Lakes within a Cloud Platform

operationalizing the data lake building and extracting value from data lakes within a clou...

Published By: Research Desk Released: Nov 20, 2019

Data Lakes have become a necessity for implementing big data, as companies are leveraging more and more unstructured data to make data-driven decisions. But, few companies have been able to truly o...

Big Data Engineering for Machine Learning

big data engineering for machine learning

Published By: Research Desk Released: Nov 20, 2019

An Introduction to Big Data Engines and Frameworks for Building Machine Learning Data Pipelines Data Engineers supply massive datasets to Data Scientists so they can train and build models that dri...

2020 TV & Media Trends

2020 tv & media trends

Published By: Research Desk Released: Nov 20, 2019

And so begins the ‘20s of the new millennium.From trends in social media engagement and the proliferation of 5G, to the rise of smartphone usage and DIY TV advertising, 2020 is set to kick off a dec...

Best Practices in Outage Communication

best practices in outage communication

Published By: Research Desk Released: Nov 20, 2019

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