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Utilities Report: Dual Innovation in the Field

utilities report: dual innovation in the field

Published By: Research Desk Released: Nov 19, 2019

In this report, 114 utilities professionals across the world were surveyed to explore their current relationships with innovative technology and how they plan to use it to deliver exceptional customer...

10 Ways to Make Money with 5G

10 ways to make money with 5g

Published By: Research Desk Released: Nov 19, 2019

Consumers are starting to get excited about 5G. The speed tests show tremendous promise and the new service demos look really attractive, but what’s the plan for turning the hype into revenue? Pr...

Are We Ready to Sustainably Monetize 5G?

are we ready to sustainably monetize 5g?

Published By: Research Desk Released: Nov 19, 2019

Long-term 5G profitability and cost of operation KPIs will only be achieved with a shift to a real-time digital operating model. That will require a major change in business strategy and IT delivery m...

5G Positioning & Pricing Strategies

5g positioning & pricing strategies

Published By: Research Desk Released: Nov 19, 2019

As 5G is becoming a commercial reality in multiple lead markets, the question of how it should be positioned, packaged and priced will be critical in building competitive 5G propositions. Download ...

Five Keys to Successful Automated Marketing

five keys to successful automated marketing

Published By: Research Desk Released: Nov 19, 2019

In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the de...

Account-Based Marketing Handbook

account-based marketing handbook

Published By: Research Desk Released: Nov 19, 2019

As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marke...

Data-Driven Marketing

data-driven marketing

Published By: Research Desk Released: Nov 19, 2019

It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for cr...

The Dmp Checklist 7 Questions To Ask To Ensure A Solid Core

the dmp checklist 7 questions to ask to ensure a solid core

Published By: Research Desk Released: Nov 19, 2019

It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distra...

5-Minute Audience Targeting Primer

5-minute audience targeting primer

Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...

The New Face of Manufacturing: Find, Train and Retain the Workers You Need

the new face of manufacturing: find, train and retain the workers you need

Published By: Research Desk Released: Nov 19, 2019

The manufacturing industry is undergoing tremendous change. The industrial revolution brought us assembly lines and mass production. The result was a dramatic increase in worker productivity...

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