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Advertising & Marketing 101 How to Create a Marketing Budget

advertising & marketing 101 how to create a marketing budget

Published By: Research Desk Released: Nov 20, 2019

How to Make a Marketing Budget A breakdown of the 3-step process of creating an effective marketing budget. We’re not going to sugarcoat it—creating a marketing budget can be intimidating…

Advertising & Marketing 101 How to Make a Commercial That Works

advertising & marketing 101 how to make a commercial that works

Published By: Research Desk Released: Nov 20, 2019

Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or…

Advertising & Marketing 101 How to Get Started

advertising & marketing 101 how to get started

Published By: Research Desk Released: Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be.…

Power of Two Television + Digital = Powerful ROI

power of two television + digital = powerful roi

Published By: Research Desk Released: Nov 20, 2019

“TV or digital?” It’s no longer an either/or decision for business owners. In fact, choosing just one will limit your campaign’s effectiveness. Let’s answer a few common questions from your…

Understanding Audience-Based Buying

understanding audience-based buying

Published By: Research Desk Released: Nov 20, 2019

Three quotes, from three advertising industry leaders, all sharing a single conclusion. Audience-based buying is IT, and now’s the time to get on board, no matter what industry they're in.…

Get Ahead in 2020 By Booking Your Advertising Now

get ahead in 2020 by booking your advertising now

Published By: Research Desk Released: Nov 20, 2019

TV will truly be the tie that binds in 2020—whenever and wherever viewers want, on their device of choice. From small towns to big cities, Americans will share the experience…

TV Advertising 101

tv advertising 101

Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot.…

3 Keys For Consistent Marketing in 2020

3 keys for consistent marketing in 2020

Published By: Research Desk Released: Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your…

2020 TV & Media Trends

2020 tv & media trends

Published By: Research Desk Released: Nov 20, 2019

And so begins the ‘20s of the new millennium.From trends in social media engagement and the proliferation of 5G, to the rise of smartphone usage and DIY TV advertising, 2020…

Forrester TEI study 2019: The Total Economic Impact of ServiceNow IT Applications

forrester tei study 2019: the total economic impact of servicenow it applications

Published By: Research Desk Released: Nov 20, 2019

ServiceNow commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI enterprises may realize by deploying ServiceNow IT applications. The purpose of this study…

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